ROS & ROS selects Streamit technology to distribute music and manage advertising with ADP

Eindhoven, September 2010

Ros & Ros, a leading Italian company of in-store radio for supermarkets (brands SMA, Bennet, Panorama, Despar, Selex etc.) selected Think and Make, distributor of Streamit technology, to deliver music and advertising content to their customers. After a thorough market analysis Ros & Ros concluded that Streamits ADP is the ideal software infrastructure to integrate their current satellite solution with good versatility to the high demanding market of Italian GDO and fast learning curve for their operators.

Ros & Ros is a leading company for in-store audio management and local advertising segmentation to single point of sales using satellite distribution. Since many months the company was looking for a similar solution based on broadband ADSL connections that would offer the same high flexibility and versatility in managing huge numbers of supermarkets each with their own specific advertising campaign.

Francesco Ferrario, Technical manager of ROS & ROS:
“We were looking for a solution that would enable us to maintain our present value proposition with satellite distribution including the ability to address single/group supermarket with specific advertising but now based on ADSL or HDSL connection. This was needed to solve specific issues with some customers where we were unable to install our satellite dishes for historical or architectural reasons, especially on downtown supermarkets.

Streamit hardware and software solved all our issues with a very high efficiency and reliability and is perfectly matching our own software infrastructure enabling us to offer an equal competitive solution via terrestrial broadband connections. Furthermore the specific engineering of Streamit hardware provided us and our customers IT staff confidence and “peace of mind” about possible security risks, protecting the intranet of our customers for possible viruses, Trojans, hackers and other threads, which are very common to using standard PC platforms.”

About Think and Make.it
Think and Make.it is the distributor for Streamit in Italy and is specialized in in-store audio, digital signage and new technologies for retailers. The founder, Giuseppe Andrianò, has 23-years of experience in international companies. He founded Think and Make with the specific purpose to select the best solutions that match with each customer requirement”.

About Ros&Ros
Ros&Ros is a specialized in-store communication company active for 15 years in the Italian supermarket retail industry. Using a proprietary and patented system of satellite transmission the company offers a wide range of ambient music, radio programs, personalized advertising and commercial content for each brand, managing these on a 24/24 Hour basis.